Posts

Social Listening on NIKE

Image
Nike’s Social Listening: A Deep Dive into Their Social Media Presence Why Nike? As one of the world’s leading athletic brands, Nike has a significant presence in the global market. Known for its high performance sportswear, innovations, and marketing campaigns, the brand consistently uses social media to connect with customers, share its story, and promote its products. As a brand that constantly stays at the front of sports and culture, Nike’s social media strategy is a prime example of how powerful and engaging digital marketing can be. Nike’s use of celebrities, influencers, combined with storytelling, makes it an ideal company to explore through social listening. In this post, I’ll dive into Nike’s social media presence, customer feedback, and how their marketing efforts are on social platforms like Instagram and TikTok. Nike Overview: A Global Powerhouse Founded in 1964, Nike has grown from a small shoe company to a global leader in athletic apparel and footwear. With a missi...
Post a Comment
Read more

Marketing in the News

Leveling Up Lowe's Loyalty: How Lowe’s Is Using Esports to Win Over Gen Z When I first cam across the article   “Lowe’s bets on sports, video games to drive up Gen Z brand loyalty” , I was immediately intrigued. As someone who’s always been interesting in video games and sports, and maybe a little betting here and there... this caught my attention. I had to know, how does a company like Lowe’s stay relevant with the new generation? Article Summary: 3 Main Points The article focuses on Lowe’s latest marketing strategy focused at Gen Z , a demographic born into the internet. Lowe’s is investing in sports partnerships and video game activations to build long term loyalty with the younger generation. Here are the three main points: Smart Sponsorships : Lowe’s has become the official home improvement sponsor of the NCAA , targeting college sports fans with an arena branding and content tailored to college culture. Gaming Collaborations : The company launched a partnershi...
Post a Comment
Read more

Intro Elevator Pitch

 Hello all! My name is Jacob Rose (like the flower) and I am excited to see what this Intro Marketing class has to offer. Im taking this marketing class with hopes to grasp a better understanding of our market. Marketing is all around us, almost all of the time. I am a business administration major here at LBCC, and I'm most excited to learn how marketing is connected with psychology. I was born and raised in Alaska, and have been moving back and foruth from Alaska to Oregon my whole life. And one thing that I am really passionate about is helping people learn and grow. I love the idea of constant growth and sharing our experiences with each other. 
Post a Comment
Read more